Business marketing tips
To assist with your marketing of your company you should consider the different non-region specific telephone numbers that are out there, you may already be familiar with a few of them, like the 0800 number or the 0845 numbers, but there are more that you should also familiarise yourself with.
The numbers can be used to good effect in your promotions and in the assessing of the effectiveness of the marketing, for example if you are having a corporate event and you have got some help with your conference management you could brand all the hand outs and advertising with an 0800 freephone number that you only display in association with the event.
Using the phone numbers like this you know when a caller contacts you about your company on that number you know it was due to the marketing or the event itself, companies such as Windsor Telecom supply very detailed and useful information packages with their telephone number packages these can be used to see where people phoned from, what time the call was made and how long they were on the phone for.
You can see this is valuable information when used in conjunction with your on-line and off line advertising as you can assess how much business you are receiving from corporate events compared to paper ads or PPC ads on-line.
I know of a business who were able to save hundreds of pounds a year using this strategy recently in their recruitment.
The company needed some new secretarial support and ran an ad in the Bournemouth Echo, a local paper, an on-line PPC advertisement with keywords such as secretarial job Bournemouth and an ad on the local radio. All these had different phone numbers to call for ore information, the PPC proved to be the most cost effective and as a result the business were able to spend more of their recruitment budget on-line rather than in print or on the radio.
As I am sure you realise this is only one example and on-line recruitment may not be the best way for everyone to recruit but using the different 0845 number options available you can test for yourself.
